Digital marketing ek buzzword bann gaya hai, primarily because of the evolution of digitalization in the business world. Businesses now have to promote their business over the internet, and a digital marketer does that, and all the methods and techniques used to promote a business- product or service online will fall under the bandwidth of digital marketing. Digital marketing just like traditional marketing whose main goal is to attract customers and generate leads, but involves the use of the internet.
Some of the main domains of digital marketing are social media, content marketing, emails, and search engines.
From all the online ads visible, the readable content, to the images that you see online in one form or another are related to the work of a digital marketer.
These varied roles have all the more increased the importance of digital marketing.