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What is "Project Concept" in creative brief and is it similar to Business Objective and Goals?

in UI/UX Designing by (1.3k points)

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A project concept creative brief defines various attributes for a project. Sometimes few clients prepare the Objects & Goals for the project and attached with creative brief. Creative briefs with this motive present facts at the need, value, or motive for a brand new business. Multiple sections cowl the concept, design, implementation, and budget had to make the business a success.