Learn Google Adwords account handling and terminologies to structure your campaigns towards effective output.
Understand practical business expectations and the relevant organisation of keywords for achieving better ranking in search results.
This module will guide you through ad campaign organisation involving well identified objectives supported by definitive bidding techniques and extensions.
Learn how to create and manage Google Search Campaigns with the help of Tag Manager and URL as well as conversion tracking.
Get introduced to Display Ads and develop your knowledge on targeting and remarketing to your campaign audience.
Specialise on YouTube ad campaign operation on both the website and mobile app utilising concepts of sequencing and remarketing.
Ad campaigns perform remarkably in favour of Shopping Merchants offering dynamic remarketing and conversion tracking facilities. Learn how to use Google Merchant Centre to your benefit.
Prashant Chauhan is an engineer, digital marketing trainer and an entrepreneur who is a founder of two successful digital marketing ventures. He has a vast experience in both organic and paid marketing campaigns. A certified digital marketer from Stratford University, he has been a trainer at JP Hub and Be U Salons.